Pharma and life sciences opt-in &
Learn more about our pharma specific solutions
Our SaaS based platform features
- Personal data register at the individual HCP level
- Audit trail at the individual HCP level
- API connection with your channels, such as website, phone, e-mail and HCP portal
- Synchronisation with common systems used in pharma, for example Veeva, OCE, Salesforce marketing cloud and OneKey database
Improved HCP experience
Improving relevant interaction with healthcare professionals by interacting with relevant content and with GDPR consent. Transparency in effectiveness of data in several systems. Careful interaction with HCPs.
Results:
- Single ‘point of truth’ personal data
- Cleansed data from various systems
- Opt-in & preference ratio > 50%
- More qualified records consisting of consented personal data and preferences
- Improvement of insights into data
Central overview of personal data with high consent ratios
Created a single point of view on HCP for relevant and trusted communication with GDPR consent. The client uses multiple customer data systems and channels, and wanted a single point of truth for personal data and privacy.
Results:
- Improved data quality
- Opt-in and preference ratio > 40%
- Double-digit growth in unique customer records with consent
- More insights into personal preferences
- Capability to communicate relevantly with HCPs
Companies already using OptInsight
