Last Updated on August 21, 2025
The article describes 10 fundamental elements for field sales excellence, such as an effective targeting process, an adoption ladder in CRM, attitudinal segmentation, strategic content creation, data-enabled digital sales tools, email suites, dashboards, and a consent strategy.
Especially point 9:
Consent Strategy, Platform and Integration with CRM
Veeva CRM is not a consent platform, it is a consent channel, so it needs integrating with a proper consent platform that can manage multiple consent channels and a central consent status for each customer.
Make sure you have a clear consent acquisition strategy supported by high value content and an engaged field team.…. “just get the reps to ask for consent” is not a strategy.
Read the full article on 28b.
