McKinsey recently published their research report “A winning operating model for digital strategy”.
In this report they conclude that “top economic performers set, execute, and adjust their digital strategies at a faster frequency than everyone else”.
OptInsight can support your organisation to enable various of the digital strategy activities that top economic performers execute frequently. We do that in a GDPR-compliant way. Privacy by design.
In particular with the most common activity:
Use multiple sources of customer data to assess their unmet needs. OptInsight connects various systems with customer data to create a single point of truth for customer insights and GDPR-accountability.
Please contact us for more information.
McKinsey report “A winning operating model for digital strategy” can be found via this link