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What is a SaaS platform?

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Software-as-a-Service (SaaS) is a model in which software applications are delivered via the internet, as a service. OptInsight also offers a SaaS solution. At OptInsight, users have a subscription to…

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What is an audit trail?

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Audit trails are a regulatory requirement in the pharmaceutical industry, e.g. for GDPR consent. The audit trail shows on record level all the proof that is required to compliant with…

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What is opt-in ratio?

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The opt-in ratio is the measurement which indicates the effectiveness of collecting & maintaining consent. Normally it is outcome of the number of consents divided by the number of customer…

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