We strongly believe that organisations that process personal data both responsibly and relevantly are the winners of the future. This is because these organisations build strong and honest relationships by putting people and their data at the heart of what they do.
Individual consent management
By asking individual people about their needs and asking for their consent (opt-in), you let them decide what to do with the data.
Control over personal data
People are more willing to share their data with these types of organisations. These individuals will perceive trust by keeping control over their own personal data. Further, you know what they want and can give them what they want.
Our company is rapidly growing internationally across the EU in 2021, and works together with several players in the field of pharma, data, digital, GDPR and customer experience.
What we do
Personal data & e-consent platform
We provide organisations with a state-of-the-art technology solution for relevant and compliant personal data utilisation. We cooperate with our partners—leaders in specific industries.
Our ambition is that people who share their personal data with organisations that use the OptInsight platform, have full confidence in sharing
Why we do it
Enabling personal data utilisation
Personal data belongs to the people who share this data with organisations. We believe that the value this data represents should be shared equally, and treated relevantly and responsibly.
“Our belief is that building trust in a data driven business is about value, personal attention and respect for individual privacy.”
Founded in 2018
The founders of OptInsight came together in 2018. This was a combination of current relationships (Michel was always fixing Martijn’s Alfa Romeo) and good conversations during early morning football games of the sons of Tjeerd and Martijn.
The start of not only ideas but also a solution and business model was born. By bringing together state-of-the-art technology and the problem solving capabilities of Michel, and the never ending willingness of Tjeerd to achieve better cooperation between compliance and businesses. Together with Martijn’s ambition to also build trusted relationships in a digital world.
By the end of 2018, they had founded the company with the ambition of bringing people and organisations together in a data driven world.
People-centricity, fun, innovation and fast forward comprise the DNA of the company.
The OptInsight founders
Michel van Koningsbrugge
Michel van Koningsbrugge, who is the architect of the solution, has also led his own technology company (MK2 software) for more than 15 years. He has a strong track record in developing technology within several industries, especially in the pharmaceutical industry. He is an expert in helping companies generate valuable business insights in order to make better business decisions. Michel is passionate about cars and spends his spare time fixing them and making them even better than before.
Martijn van den Corput
Martijn van den Corput has a strong track record in management consulting and commercial leadership. Over the past 20 years, he has worked for PwC, ConQuaestor Consulting, Capgemini Consulting and Innopay. During the first years of his career, he gained a great deal of experience in organisational change and operational excellence. Later on, he specialised in digital transformation and commercial excellence. His passion is Italian and German cars and he is a lifetime lover of Burgundy wines.
Tjeerd van der Stroom
Tjeerd van der Stroom has almost 20 years’ experience in the financial and data-compliance industry. He has worked for multinationals and SMEs. Tjeerd has supported several companies with their GDPR compliance. His expertise lies in performance improvement within the boundaries of regulations. He holds an Executive Master in Finance & Control (RC) and has completed hid education as a Data Protection Officer (DPO) . In his spare time, he likes to take part in outdoor sports and enjoys visiting restaurants for good food.