OptInsight - Smart solutions for managing customer data

Because we care about personal data

We strongly believe that organisations that process personal data both responsibly and relevantly are the winners of the future. Because these organisations build strong and honest relationships by putting people and their data at the heart of the organisation.

By asking individual people their needs and their consent (opt-in), you let them decide what to do with the data.

With these types of organisations people are more willing to share their data. These individuals will perceive trust by keeping control over their own personal data. And you know what they want and can give what they want.

What we do?

Personal data & e-consent platform

We provide organisations with a state of the art technology solution for relevant and compliant personal data utilisation. We jointly cooperate with our partners, leaders in specific industries.

Our ambition

Powered by OptInsight

Our ambition is that people that share their personal data with organisations that use the OptInsight platform, have full comfort sharing their preferences & needs.

Why we do it?

Enabling personal data utilisation

Personal data belongs to the people sharing this data with organisations. We believe that the value this data represents should be shared equally, treated relevantly and responsibly.

Our story

In 2018 the founders of OptInsight found each other. It was a mix of current relationships (Michel was always fixing the Alfa Romeo of Martijn) and good conversations during early morning football games of the sons of Tjeerd and Martijn.

The start of not only ideas but also a solution and business model was born. By bringing together the state of the art technology and problem solving capabilities of Michel, the never ending willingness of Tjeerd for better cooperation between compliance and the business. And the ambition of Martijn to build trusted relationships also in a digital world.

By the end of 2018 they founded the company with the ambition bringing people and organisations together in a data driven world.

People centricity, entrepreneurship and fast forward is the DNA of the company.

”Our belief is that building trust in data driven business is about value, personal attention and respect for individual privacy.

Michel van Koningsbrugge

CTO & Owner

Michel van Koningsbrugge, who is the architect of the solution, leads also his own technology company (MK2 software) for more than 15 years. He has a strong track record in developing technology within several industries, especially in the pharmaceutical industry. He is an expert in helping companies generate valuable business insights in order to make better business decisions. Michel is passionated about cars and spends his spare time to fix them and make them even better than before.

michel@opt-insight.com
Michel van Koningsbrugge

Martijn van den Corput

CCO & Owner

Martijn van den Corput has a strong track record in management consulting and commercial leadership. Over the past 20 years he has worked for PwC, ConQuaestor Consulting, Capgemini Consulting and Innopay. During the first years of his career, he gained a lot of experience in organizational change and operational excellence. Later on, he specialised in digital transformation and commercial excellence. His passion is Italian and German cars and he is a burgundy life lover.

martijn@opt-insight.com
Martijn van den Corput

Tjeerd van der Stroom

CDO & Owner

Tjeerd van der Stroom has almost 20 years’ experience in the financial and data-compliance industry. He has worked for multinationals and SME’s. Tjeerd has supported several companies with their GDPR compliance. His expertise is performance improvement within boundaries of regulations. He holds a Executive Master in Finance & Control (RC) and has finished a Data Protection Officer (DPO) education. In his spare time he likes to do outdoor sporting and visiting restaurants for good food.

tjeerd@opt-insight.com
Tjeerd van der Stroom