Erik

Introduction In today's digital age, social media platforms have become powerful tools for connecting people from all walks of life. Among the of users are doctors, who are increasingly turning to...

In recent years, digital communication has become an increasingly important tool for pharmaceutical companies to engage with healthcare professionals (HCPs). However, the preferences of doctors for digital communication can vary...

Client situation A pharmaceutical company with focus on the Benelux had the aim to increase their contact frequency and coverage with healthcare professionals, especially GPs. They experienced that creating personal...

Building a relationship. As a product/brand manager, understanding the touch points in the customer journey of a doctor is crucial in building and maintaining a positive relationship with healthcare professionals....

The opt-in challenge. We all know, that it is a challenge to collect opt-ins from HCPs. HCPs might not know your company well enough, they might not trust you yet...

Why a consent management tool? “Why do I need a consent management solution, we already have a Customer Relation Management system”.  A statement we often hear if we meet potential...

Prevent duplicate customer records and keep your database clean! The OptInsight e-consent & preference management solution contains a unique “Match & Merge” algorithm. This feature can automatically detect duplicate customer...

What’s your objective? The commercial ambition of most pharma companies is to enable their stakeholders as well as the internal users to be able to easily deliver the right message/content,...

OptInsight SaaS solution. The OptInsight e-consent management solution for pharma is a SaaS solution. Software as a Service (SaaS) is a way of using software applications without having to buy,...