Client case examples in pharma

Benefits of excellent utilisation of customer data, GDPR compliant.

With our client case examples in pharma, we show you how to create a single source of truth and the benefits of being GDPR/CCPA/LGPD compliant.

International pharmaceutical company

GOAL:

Improving relevant interaction with stakeholders by interacting with relevant content & with GDPR consent. Transparency in effectiveness of data in several systems. Careful interaction with health professionals.

Results:

Cleansed data from various systems;
Single point of truth personal data;
Opt-In & preference ratio > 50%
Revived customer data;
More qualified records consisting of consented personal data & preferences;
Improvement of insights in data

International leading pharmaceutical firm

GOAL:

Creating a single point of view on the stakeholders for relevant & trusted communication with GDPR consent. The client uses multiple customer data systems and channels and wants a single point of truth data & privacy.

Results:

Improved data quality: significant reduction in unduplicated data in weeks;
Opt-in & preference ratio > 40%
Double digit growth in unique customer records with consent;
More insights in personal preferences;
Capability to communicate relevantly with stakeholders;