Benefits of excellent utilisation of customer data, GDPR compliant
International pharmaceutical company
GOAL:
Improving relevant interaction with stakeholders by interacting with relevant content & with GDPR consent. Transparency in effectiveness of data in several systems. Careful interaction with health professionals.
Results:
- Cleansed data from various systems;
- Single point of truth personal data;
- Opt-In & preference ratio > 50%
- Revived customer data;
- More qualified records consisting of consented personal data & preferences;
- Improvement of insights in data
International leading pharmaceutical firm
GOAL:
Creating a single point of view on the stakeholders for relevant & trusted communication with GDPR consent. The client uses multiple customer data systems and channels and wants a single point of truth data & privacy.
Results:
- Improved data quality: significant reduction in unduplicated data in weeks;
- Opt-in & preference ratio > 40%
- Double digit growth in unique customer records with consent;
- More insights in personal preferences;
- Capability to communicate relevantly with stakeholders;
Case examples
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