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| Core capabilities | OptInsight consent management solution | Privacy software | CRM (Veeva, OCE, SF) | Customer data platforms |
|---|---|---|---|---|
| Stakeholders | Omni-channel, Privacy, Marketing | Compliance | Field force (sales) | Omni-channel and Marketing |
| Collect personal data | ✔ | – | ✔ | ✔ |
| Protect personal data | ✔ | ✔ | ✔ | – |
| Enrich personal data | ✔ | – | ✔ | ✔ |
| Consent strategy | ✔ | ✔ | – | – |
| Extensive consent audit trail according data protection | ✔ | ✔ | – | – |
| Multiple identifiers for HCP other than email address | ✔ | – | – | ✔ |
| Omni-channel data collection features | ✔ | – | Only salesrep | ✔ |
| Sync with multiple applications | ✔ | – | – | ✔ |
| Platform independent | ✔ | ✔ | – | ✔ |
| API driven | ✔ | – | – | ✔ |