EU pharmaceutical product launch support

We turn your EU ambitions into robust HCP reach:
People, Process and Technology

Creating a new organization in Europe and getting ready to launch a new drug require extensive planning and preparation over several years. Speed, staying ahead of competitors and ROI are crucial. It is essential to invest in local expertise and resources because Europe is a highly diverse region with distinct regulations regarding healthcare professional (HCP) data and preferred communication channels for HCPs, varying from country to country.

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How OptInsight supports you enabling your GTM goals in the EU with a pharmaceutical launch strategy

 

  • Expertise: dedicated partner providing a integrated approach that drives synergy in HCP campaigns
  • One stop shopping: No more hassle with different vendors for different purposes
  • Speed: Acceleration in HCP engagement, consent management and long term content distribution
  • Guaranteed results: Based on our experiences we guarantee results and deep insights in audiences

Why work with
OptInsight for EU product launch excellence:

  • We have a proven approach to protecting healthcare professional (HCP) personal data in practice.
  • We have experience in commercial effectiveness and SFE (Sales Force Effectiveness).
  • Our precision targeting has resulted in a market share increase of approximately 5% in less than a year in areas where competitor sales were high.
  • We offer a scalable solution that can be customized based on your launch planning in Europe.
  • We have proven digital solutions that can be easily deployed to expand trusted reach.
  • We have created 100,000 touchpoints with HCPs through the web, social media, and phone calls for multiple clients entering the EU.
  • We support multiple clients with (digital) marketing entry into Europe.
  • Our experienced and dedicated team is fully focused on the pharmaceutical industry and committed to achieving your goals.
  • You have the option to utilize our capabilities partially or outsource the entire process to us.

And that’s not all we can help you with. Curious?
Schedule a meeting with us.

Frequently Asked Questions
about GDPR Europe

Under the General Data Protection Regulation (GDPR), consent refers to any freely given, specific, informed, and unambiguous indication of the data subject’s wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.

For consent to be valid under the GDPR, it must meet several requirements:

  • 1. Freely given: Consent must be voluntarily given and must not be obtained through coercion or deception.
  • 2. Specific: Consent must be given for a specific purpose and must cover all processing activities for which the data will be used.
  • 3. Informed: Individuals must be adequately informed about the processing of their personal data, including the purpose, the identity of the controller, and their rights.
  • 4. Unambiguous: Consent must be clear and unambiguous, and must not be hidden in long terms and conditions or other legal agreements.
  • 5. Easy opt-out: consent must be as easy withdrawn as it was obtained.

Organizations must be able to demonstrate that they have obtained valid consent from individuals, and must be able to show what information was provided to individuals at the time of obtaining consent. Consent can be withdrawn at any time, and organizations must provide a simple mechanism for individuals to withdraw their consent.

The General Data Protection Regulation (GDPR) is a regulation of the European Union that sets out the rights of individuals regarding their personal data and the responsibilities of organizations that process this data. The key provisions of the GDPR include:

  • 1. The right to be informed about data collection and use.
  • 2. The right of access to personal data.
  • 3. The right to rectify inaccurate or incomplete data.
  • 4. The right to erasure in certain circumstances.
  • 5. The right to restrict processing.
  • 6. The right to data portability.
  • 7. The right to object to data processing.

Organizations that process personal data of individuals in the EU must comply with the GDPR and can face significant fines for non-compliance.

Yes, GDPR data can be stored in the US, but it must comply with strict regulations to ensure the protection of personal data. The European Commission has adopted the EU-US Data Privacy Framework (DPF), which allows data transfers to US organizations that are certified under this framework.

  1. The right to be informed about data collection and use.
  2. The right of access to personal data.
  3. The right to rectify inaccurate or incomplete data.
  4. The right to erasure in certain circumstances.
  5. The right to restrict processing.
  6. The right to data portability.
  7. The right to object to data processing.

Every individual or data subject can make a request to a data controller or processor seeking access to their personal data. This right is called A Data Subject Access Request (DSAR) and it is a right granted under data protection laws such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).

GDPR rules can change overtime due to changes in the principles and or changes in local deployment.

The General Data Protection Regulation (GDPR) has a significant impact on US companies, especially those that handle personal data of individuals in the European Union (EU). Even if a US company doesn’t have a physical presence in the EU, it must comply with GDPR if it processes personal data of EU residents.

Under the GDPR, consent must meet several strict requirements to be valid:

• 1. **Freely Given**: Consent must be provided voluntarily, without coercion or undue pressure. For example, employees should not feel obligated to consent due to power dynamics with their employer.

• 2. **Informed**: Individuals must be fully aware of the identity of the organization collecting their data, the purpose of the data processing, and their rights, such as the ability to withdraw consent.

• 3. **Specific**: Consent must be tied to a specific purpose. If data is processed for multiple purposes, separate consent must be obtained for each.

• 4. **Unambiguous**: Consent must be given through a clear affirmative action, such as ticking a box or signing a document. Pre-checked boxes or implied consent are not valid.

• 5. **Verifiable**: Organizations must be able to demonstrate that valid consent was obtained.

• These requirements ensure that individuals have control over their personal data and that organizations handle it responsibly. Let me know if you’d like to explore any of these aspects further!

Each country has its local interpretations of the GDPR and other data protection codes. E.g., for promotional communication (marketing) a double opt-in is required in Germany. In other EU countries it is not required.

Our solution is easy configurable per country.

Our latest insights regarding GDPR and EU product launch:

Launching in Europe
Launching in Europe with synchronized omnichannel consent

Launching in Europe with synchronized omnichannel consent

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GDPR for Pharma
GDPR for pharma: A practical framework for HCP data

GDPR for pharma: A practical framework for HCP data

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GDPR for Biotech
GDPR for biotech: Engaging HCPs with consent in Europe

GDPR for biotech: Engaging HCPs with consent in Europe

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pre launch opt in collecting
OptInsights 26:
Do not miss the opportunity! Start collecting opt-ins during pre-launch!

OptInsights 26:
Do not miss the opportunity! Start collecting opt-ins during pre-launch!

Read More