With DataCare, powered by TeleSalesDirect and OptInsight, we combine smart technology with the power of high-quality telephone customer contact. We turn fragmented and incomplete data into a clear, accessible, up-to-date and usable customer database. With this GDPR opt-in based customer database in one central location, your company will be ‘back in the lead’ again.
The world is changing, and with it the requirements for digital communication channels to your customers.
Want to find out what DataCare could mean for you?
The DataCare approach
Enrich your customer database in the 4 steps:
DataCare collects, adapts, verifies and enriches profile information.
Our mission is to expand your contacts, reach and sales.
Step 1: Collect
Call contacts in order to gather new data and opt-ins.
Step 2: Adapt
Ask permission to check, update and add missing information.
Step 3: Verify
Confirm opt-in or opt-out by e-mail (GDPR-compliant).
Contacts can change their preferences or unsubscribe at any time.
Step 4: Enrich
Enriched data is automatically stored in a single secure customer database. Accessible everywhere and ready to use.
Our joint promise
100% GDPR-based registration of opt-ins (consent)
High-quality customer contact
Your customer database cleaned up and up to date
Strong basis for digital interaction with your target group
Improve the reach with an up-to-date, consented and high-quality customer database
- Gather opt-ins through appropriate channels
- Correct registration of opt-ins in line with GDPR requirements
- Data updating and enrichments
- Basis for digital communication
Use the telephone channel to get in touch and collect opt-ins
Central registration of opt-ins supported with an audit trail in a central and secure database.
Cleaning up and updating the customer’s details including channel or information preferences.
Start with a targeted dialogue with your target group based on the image data.
Targeted communication based on a healthy customer database?
The process in practice
+80% opt-ins in a short space of time.
Digital communication with up-to-date and compliant data.
When digital communication was initiated between a pharmacist and healthcare professionals it soon came to light that the data was not complete.
E-mail addresses were missing, did not have an opt-in and had not been GDPR-validated.
The channel preferences and up-to-date details of the HCP and practice were also missing. DataCare had the challenge of cleaning up and enriching all the data and also safeguarding the GDPR consent digitally.
The following steps were taken to support the pharmacist:
+ Draw up target list based on data quality assessment.
+ Develop customer contact strategy.
+ High-quality telephone contact with target list.
+ Record compliant opt-ins.
+ Update HCP personal data incl. confirmations.
+ Record channel preferences.