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We are OptInsight

The number one personal data, e-consent and preference management solution in pharma. We are the foundation for all digital pharma marketing.

Read our whitepaper about Pharma & Life sciences

Pharma facts digital marketing


A proven consent and preference management system that originated in pharma.


20+ years in-depth knowledge of and experience in pharma business, systems and processes.


Expertise with successful tactics regarding consent acquisition and omni-channel HCP (Healthcare Professional) marketing.


Our proven approach to consent management, leading to commercial effectiveness. Opt-in ratios up to 75% in pharma.


Strong partnership ecosystem with industry leaders in pharma in various disciplines.

The challenges
that we can help
you with:

Challenge 01

HCP data, consent and preferences is captured in different systems and collected via multiple channels. You do not have an actual overview of the consent status and the HCP data and the costs of manual labor to bring overview is excessive. You don’t have an overview of your opt-outs either.

Challenge 02

HCPs use different channels to communicate with you. You are not able to capture the consent and data mutations in one central place. This results in internal discussions about what is the most accurate data.

Challenge 03

You want to start digital communication with HCPs, but do not have valid opt-ins and email addresses. You are not sure if the way of communicating with the HCP is 100% GDPR proof.

Challenge 04

Your reach to HCPs is decreasing. You struggle with digital engagement with the HCP.

Challenge 05

You’ve lost control over the e-consent status through the use of various applications where the consent is processed.

Curious what we can do for you?

Let's talk

Curious what we can do for you?

Let's talk

Our products support:

optinsight consent management solution

Consent & preference management solution

We are OptInsight.

optinsight consent management solution


Marketing/Digital, Legal/Compliance, IT/BI: We provide a consent management solution for you.

optinsight consent management solution


A tool to be integrated into your IT infrastructure, which merges HCP records from different sources.

We can help you to collect and manage opt-ins and preferences from healthcare professionals in a GDPR-compliant manner.

This enables your company to create a seamless customer journey by storing personal data in a compliant way without losing its business value.

Frequently Asked Questions
about digital pharma marketing

What kind of digital marketing strategy for pharmaceutical companies are there?

Pharmaceutical companies can use digital marketing strategies to reach and engage with healthcare professionals and patients. One key strategy is to create and maintain a strong online presence through a company website and social media channels. This can include providing detailed information about products and services, as well as educational content and resources for healthcare professionals and patients. Companies can also use digital advertising, such as pay-per-click ads and sponsored content, to reach targeted audiences and drive traffic to their website. Additionally, pharmaceutical companies can use email marketing to keep healthcare professionals and patients informed about new products, clinical trials and other relevant information.

What does digital marketing do?

Digital marketing is the use of digital channels, such as the internet, social media, email, and mobile apps, to promote products or services. The goal of digital marketing is to reach and engage with a target audience in order to drive sales or other desired actions. Digital marketing also includes analytics and tracking to measure the effectiveness of campaigns and optimize performance. It is a broad concept that encompasses various techniques and methodologies to promote a product or service through digital channels.

What about digital pharma marketing?

Digital pharma marketing refers to the use of digital channels and strategies to promote pharmaceutical products and services to healthcare professionals and patients. This can include tactics such as creating a website, developing and distributing educational content, launching email campaigns, running pay-per-click ads, using social media platforms and leveraging influencer marketing. Additionally, pharma companies may use mobile-friendly materials such as videos and infographics to appeal to healthcare professionals and patients. These strategies aim to increase brand awareness, educate on the benefits of drugs or medical devices and ultimately drive sales or prescriptions. It is a specialized field of digital marketing that focuses on the pharmaceutical industry.

What is a pharmaceutical marketing strategy?

A pharmaceutical marketing strategy is a plan that outlines how a company will promote its products and services to healthcare professionals and patients. It typically includes goals, target audiences and a mix of tactics and channels to be used to reach those audiences. The objectives of a pharmaceutical marketing strategy may include increasing brand awareness, educating healthcare professionals and patients on the benefits of a product and ultimately driving sales or prescriptions. The target audiences for a pharmaceutical marketing strategy may include healthcare professionals such as doctors, nurses and pharmacists, as well as patients, who may be prescribed the product.