Software-as-a-Service (SaaS) is a model in which software applications are delivered via the internet, as a service. OptInsight also offers a SaaS solution.
At OptInsight, users have a subscription to access our solution, making our SaaS ideal for supporting pharma companies to enable GDPR proof communication with health care professionals, through the various marketing channels.
Audit trails are a regulatory requirement in the pharmaceutical industry, e.g. for GDPR consent. The audit trail shows on record level all the proof that is required to compliant with the rules of GDPR consent. It also helps in recovering lost data. Audit trails ensure the integrity and security of customer records.
The opt-in ratio is the measurement which indicates the effectiveness of collecting & maintaining consent. Normally it is outcome of the number of consents divided by the number of customer records in your target group. Example: you have 678 opt-ins of a target group which is 1000 people. The ratio is around 68%
GDPR consent accountability implies obligation to prove
- Clear affirmative action of HCP
- Consent is freely given by HCP
- Specific, clear purpose of using the data
- Can easily be withdrawn (opt-out)
Each country has its local interpretations of the GDPR and other data protection codes. E.g., for promotional communication (marketing) a double opt-in is required in Germany. In other EU countries it is not required.
Our solution is easy configurable per country