Last Updated on August 21, 2025
How can #biotech and #pharma companies genuinely connect with healthcare professionals (HCPs) while staying compliant?
In our latest research with biotech and pharma marketing leaders, we explored how teams are managing HCP targeting, consent, and outreach across Europe.
The results are clear:
- 91% of companies now target HCPs directly
- Digital is the go-to for consent collection, but trust is still built voice-to-voice
- Consent systems range from CRM integrations to manual spreadsheets
- The top challenge? Balancing compliance, trust, and scalability
What stood out most is this: high-performing teams aren’t choosing between channels they’re aligning them. A well-orchestrated mix of digital, phone, and personal outreach creates real HCP engagement that scales with integrity.
This new whitepaper shares how companies are building more connected, compliant engagement strategies and where the biggest gaps still exist.
With (Sciential – Digital Marketing for Life Sciences Brands, TSD and OptInsight) our shared initiative HCP-Engage, we deliver consent as a service,
Want to learn more, please reach out to me for a chat.
