HCP’s use of social media: the good and the not so good.

Last Updated on January 30, 2023

A survey of more than 4,000 physicians showed that virtually every physician uses social media for personal reasons, while two-thirds use it for professional reasons.
86% of diagnostic device companies, 65% of pharma marketers, and over half of biotechs use social as a critical part of their marketing mix to reach HCPs.
Doximity was flagged for having anti-vaccine information.
HCPs don’t necessarily want pharma trying to sell products via social media.
The best approach is to use social media to connect HCPs to clincial information and drug trials.

HCP’s use of social media: the good and the not so good