Last Updated on February 4, 2023
Personal calls have a positive effect on the number of opt-ins
Having an opt-in is the enabler to start the digital journey with doctors. What we see is that a lot of pharma companies have challenges in acquiring the permission to digitally engage with their target group. One of the success factors is to make that first impression to doctors personal. Based on our experience we conclude that personal calls have a positive effect on the number of opt-ins.
Data care is more than just collecting opt-ins. It is the practice of actively protecting and maintaining the integrity and privacy of data. It involves a set of actions and processes that organizations and individuals can take to ensure that their data is accurate, secure and protected from unauthorized access or misuse. One important aspect of data care is data privacy, which includes ensuring compliance with regulations such as GDPR and CCPA and protecting personal data from breaches and unauthorized access. For this I invite you to have a look at the OptInsight consent management solution.
Another important aspect is data quality, which involves ensuring data is accurate and up-to-date. Data care also involves being transparent about data collection, use and sharing and obtaining consent for data collection.
This is where we can help you with our DataCare solution. With DataCare, powered by TeleSalesDirect and OptInsight, we combine smart technology with the power of high-quality telephone customer contact. With opt-in ratios of up to 70%, this is an effective way to collect e-consent. We turn fragmented and incomplete data into a clear, accessible, up-to-date and usable customer database, the OptInsight e-consent management solution. With this GDPR opt-in based customer database in one central location, acting as a single source of truth, your company can be “back in the lead” again.