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Last Updated on January 30, 2023

McKinsey recently published their research report “A winning operating model for digital strategy”.
In this report they conclude that “top economic performers set, execute, and adjust their digital strategies at a faster frequency than everyone else”.

OptInsight can support your organisation to enable various of the digital strategy activities that top economic performers execute frequently. We do that in a GDPR-compliant way. Privacy by design.

In particular with the most common activity:
Use multiple sources of customer data to assess their unmet needs. OptInsight connects various systems with customer data to create a single point of truth for customer insights and GDPR-accountability.
Please contact us for more information.

McKinsey report “A winning operating model for digital strategy” can be found via this link


Marketing & Product Director

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