Skip to main content

Last Updated on November 2, 2023

Many pharmaceutical companies struggle to utilize personal HCP data, because it is incomplete, collected through different channels and stored in separate applications and/or databases, so called “scattered data”. Scattered data will block your reach to your target audience.

Examples of causes are:

  • Duplicate records.
  • Incomplete records.
  • Discrepancies in consent status.
  • Unutilized opt-ins.
  • Even worse, missed opt-outs.
  • Missing or unused preferences of HCPs.
  • And last but not least: Data protection risks.Do you recognize these challenges within your company?

Prevent duplicate customer records and keep your database clean!

The OptInsight consent management platform contains a unique “Match & Merge” algorithm . This feature can automatically detect duplicate customer records based on input parameters such as First Name, Last Name, Specialty, etc. When duplicated records are detected, the system will propose a “merge” to the most complete customer record (e.g. the record with a OneKey ID), vastly improving data quality. For one of our clients, we were able to reduce the number of records from 100.000 to 65.000 in two weeks. This was an improvement in undoubled record of 35%.

Match & merge functionality

Also, the advanced integration capabilities avoid data conflicts and ensure the correct source data is used to populate the customer record.

All consent registrations fed into the OptInsight client tenant for which the personal data records are incomplete (e.g. via a web form or the blank consent channel) can be processed by the Match & Merge functionality. This is a best practice to ensure that consent registrations that can’t be directly linked to a contact in the Privacy ledger will not pollute the customer database with invalid consent registrations.

When the IQVIA OneKey database, often used to fill the privacy ledger, is incomplete, unknown HCPs can be added to the privacy ledger. In this way, the database is enriched with missing doctor’s data.

The M&M functionality executes an automatic matching process via an algorithm (based on Initials, Last name, Postal Code, email and Professional Registration number), and in case of a failure in automatic matching, it facilitates the manual matching by making suggestions for matching.

Consent collected, which cannot be matched, is recovered, because it is stored in Match & Merge until further actions are taken.

What can OptInsight do for you?

We offer solutions and services for pharma & life sciences with focus on increasing your reach to healthcare professionals (HCPs).

The OptInsight consent and preference management solution allows pharmaceutical companies to manage the collection, storage and use of personal data in a compliant and secure manner. It provides a centralized platform for managing consent records (opt-ins AND opt-outs) and preferences, including the mandatory audit trail. It functions as a single source of truth, preventing scattered personal and consent data throughout your company. It also shows the latest consent status and preferences, which allows you to engage with HCPs based on the right data.

With our partner ecosystem, we can also support you on collecting opt-ins (up to 70%) and preferences (increase of up to 50% of HCP preferences), adding touch points to your customer journey with high end phone calls, improving the quality of data collected, creating social media campaigns, construction of websites and building HCP portals. Are you interested? Have a look at www.opt-insight.com or contact me at erik.luttik@opt-insight.com.

Curious?
Schedule a meeting with us.

Tip: involve your colleagues from other departments within your company.
In this way we can instantly answer questions and provide clarity from various points of view.

Erik

Marketing & Product Director

Leave a Reply