GDPR proof HCP consent for digital communication with Healthcare

Pharma & Life Sciences solutions

We help you to collect and manage Opt-ins and preferences from healthcare professionals in a GDPR-compliant manner.

This enables your company to create a seamless customer journey by storing personal data in a compliant way without losing its business value.

Do you recognize these challenges?

HCP data and consent is captured in different systems and collected via multiple channels. We don’t have an actual overview of the consent status and the HCP data.
HCPs use different channels to communicate with us. We are not able to capture the consent & data mutations in one central place. This results in discussions about what is the most actual data.

We want to start digital communication with HCPs but we don’t have valid opt-ins and email adresses.
Our sales representatives are not able to (plan) visit(s) HCPs. They have not an actual view on the content needs of HCPs. Our reach to HCPs is going down.
Our company provides a HCP portal but HCPs are hardly returning after their first visit.

Learn more about our pharma specific solutions

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Our SaaS based platform features

Personal data register on individual HCP level
Audit trail on individual HCP level
API connection with your channels e.g. website, phone, e-mail, HCP portal
Synchronisation with common systems used in pharma, e.g. Veeva, OCE, Salesforce marketing cloud and OneKey database

Learn more about our HCP data platform

Our capabilities to ensure an excellent roll out of the platform

A proven consent management system that was originated in pharma

Deep knowledge and experience in pharma business, systems and processes

Expertise with successful tactics regarding consent acquisition & omni-channel HCP (Healthcare Professional) marketing

Our proven approach on consent management leading to commercial effectiveness. Opt-in ratios up to 75% in pharma

Strong partnership ecosystem with industry leaders in pharma in various disciplines

Contact us to enable a seamless omnichannel HCP experience

Use cases of the OptInsight platform in Pharma

International pharmaceutical company
Leading pharmaceutical firm

Improved HCP experience

Improving relevant interaction with Healthcare Professionals by interacting with relevant content & with GDPR consent. Transparency in effectiveness of data in several systems. Careful interaction with HCPs.

Results:

Single point of truth personal data
Cleansed data from various systems
Opt-in & preference ratio > 50%
More qualified records consisting of consented personal data & preferences
Improvement of insights in data

Central insight in personal data with high consent ratios

Created a single point of view on HCP for relevant & trusted communication with GDPR consent. The client uses multiple customer data systems and channels and wanted a single point of truth for personal data & privacy.