GDPR proof HCP consent for digital communication with Healthcare

Pharma and Life Sciences solutions

We can help you to collect and manage opt-ins and preferences from healthcare professionals in a GDPR-compliant manner.

This enables your company to create a seamless customer journey by storing personal data in a compliant way without losing its business value.

Do you recognize these challenges?

HCP data and consent is captured in different systems and collected via multiple channels. You do not have an actual overview of the consent status and the HCP data
HCPs use different channels to communicate with you. You are not able to capture the consent and data mutations in one central place. This results in discussions about what is the most accurate data

You want to start digital communication with HCPs, but do not have valid opt-ins and email addresses
Your sales representatives are not able to (plan) visit(s) to HCPs. They do not have an actual overview of the content needs of HCPs. Your reach to HCPs is decreasing
Your company provides a HCP portal, but HCPs rarely return after their first visit

Learn more about our pharma specific solutions

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Our SaaS based platform features

Personal data register at the individual HCP level
Audit trail at the individual HCP level
API connection with your channels, such as website, phone, e-mail and HCP portal
Synchronisation with common systems used in pharma, for example Veeva, OCE, Salesforce marketing cloud and OneKey database

Learn more about our HCP data platform

Our capabilities to ensure an excellent roll-out of the platform

A proven consent management system that originated in pharma

In-depth knowledge of and experience in pharma business, systems and processes

Expertise with successful tactics regarding consent acquisition and omni-channel HCP (Healthcare Professional) marketing

Our proven approach to consent management, leading to commercial effectiveness. Opt-in ratios up to 75% in pharma

Strong partnership ecosystem with industry leaders in pharma in various disciplines

Contact us to enable a seamless omni-channel HCP experience

Examples of using the OptInsight platform in pharma

International pharmaceutical company
Leading pharmaceutical firm

Improved HCP experience

Improving relevant interaction with healthcare professionals by interacting with relevant content and with GDPR consent. Transparency in effectiveness of data in several systems. Careful interaction with HCPs.

Results:

Single ‘point of truth’ personal data
Cleansed data from various systems
Opt-in & preference ratio > 50%
More qualified records consisting of consented personal data and preferences
Improvement of insights into data

Central overview of personal data with high consent ratios

Created a single point of view on HCP for relevant and trusted communication with GDPR consent. The client uses multiple customer data systems and channels, and wanted a single point of truth for personal data and privacy.