Pharma and Life Sciences solutions

We can help you to collect and manage opt-ins and preferences from healthcare professionals in a GDPR-compliant manner.

This enables your company to create a seamless customer journey by storing personal data in a compliant way without losing its business value.

Do you recognize these challenges?

  • HCP data and consent is captured in different systems and collected via multiple channels. You do not have an actual overview of the consent status and the HCP data
  • HCPs use different channels to communicate with you. You are not able to capture the consent and data mutations in one central place. This results in discussions about what is the most accurate data
  • You want to start digital communication with HCPs, but do not have valid opt-ins and email addresses
  • Your sales representatives are not able to (plan) visit(s) to HCPs. They do not have an actual overview of the content needs of HCPs. Your reach to HCPs is decreasing
  • Your company provides a HCP portal, but HCPs rarely return after their first visit

HCP consent GDPR Opt-in Consent Healthcare Professional opt-in

Learn more about our pharma specific solutions

opt insight multi channel

Our SaaS based platform features

  • Personal data register at the individual HCP level
  • Audit trail at the individual HCP level
  • API connection with your channels, such as website, phone, e-mail and HCP portal
  • Synchronisation with common systems used in pharma, for example Veeva, OCE, Salesforce marketing cloud and OneKey database

Our capabilities to ensure an excellent roll-out of the platform

  • A proven consent management system that originated in pharma
  • In-depth knowledge of and experience in pharma business, systems and processes
  • Expertise with successful tactics regarding consent acquisition and omni-channel HCP (Healthcare Professional) marketing
  • Our proven approach to consent management, leading to commercial effectiveness. Opt-in ratios up to 75% in pharma
  • Strong partnership ecosystem with industry leaders in pharma in various disciplines

Examples of using the OptInsight platform in pharma

Improved HCP experience

Improving relevant interaction with healthcare professionals by interacting with relevant content and with GDPR consent. Transparency in effectiveness of data in several systems. Careful interaction with HCPs.

Results:

  • Single ‘point of truth’ personal data
  • Cleansed data from various systems
  • Opt-in & preference ratio > 50%
  • More qualified records consisting of consented personal data and preferences
  • Improvement of insights into data

Central overview of personal data with high consent ratios

Created a single point of view on HCP for relevant and trusted communication with GDPR consent. The client uses multiple customer data systems and channels, and wanted a single point of truth for personal data and privacy.

Results:

  • Improved data quality
  • Opt-in and preference ratio > 40%
  • Double-digit growth in unique customer records with consent
  • More insights into personal preferences
  • Capability to communicate relevantly with HCPs

Want to know more about improving the HCP journey?