Pharma - OptInsight

Our pharma specific solutions

We help you to collect and manage Opt-ins and preferences from healthcare professionals in a GDPR-compliant manner.

This enables your company to create a seamless customer journey by storing personal data in a compliant way without losing its business value.

Do you recognize these challenges?

We want to start digital communication with HCPs but we don’t have valid opt-ins and email adresses.
Our sales representatives are not able to (plan) visit(s) HCPs. They have not an actual view on the content needs of HCPs. Our reach to HCPs is going down.
Our company provides a HCP portal but HCPs are hardly returning after their first visit.

HCP data and consent is captured in different systems. We don’t have a recent overview of all the data that is available and if it is up-to-date
HCPs use different channels to communicate with us. We are not able to capture the mutations in one central place. This results in discussions about what is the most actual data.

Learn more about our pharma specific solutions

Contact us

Our SaaS based platform features

Personal data register on individual HCP level
Audit trail on individual HCP level
API connection with your channels e.g. website, phone, e-mail, HCP portal
Synchronisation with common systems used in pharma, e.g. VeeVa and OneKey database

Learn more about our HCP data platform

Use cases of the OptInsight platform in Pharma

International pharmaceutical company
Leading pharmaceutical firm

Improved HCP experience

Improving relevant interaction with Healthcare Professionals by interacting with relevant content & with GDPR consent. Transparency in effectiveness of data in several systems. Careful interaction with HCPs.

Results:

Single point of truth personal data
Cleansed data from various systems
Opt-in & preference ratio > 50%
More qualified records consisting of consented personal data & preferences
Improvement of insights in data

Central insight in personal data with high consent ratios

Created a single point of view on HCP for relevant & trusted communication with GDPR consent. The client uses multiple customer data systems and channels and wanted a single point of truth for personal data & privacy.