Our pharma specific solutions

We help you to collect and manage Opt-ins and preferences from healthcare professionals in a GDPR-compliant manner.

This enables your company to create a seamless customer journey by storing personal data in a compliant way without losing its business value.

Do you recognize these challenges?

  • We want to start digital communication with HCPs but we don’t have valid opt-ins and email adresses.
  • Our sales representatives are not able to (plan) visit(s) HCPs. They have not an actual view on the content needs of HCPs. Our reach to HCPs is going down.
  • Our company provides a HCP portal but HCPs are hardly returning after their first visit.
  • HCP data and consent is captured in different systems. We don’t have a recent overview of all the data that is available and if it is up-to-date
  • HCPs use different channels to communicate with us. We are not able to capture the mutations in one central place. This results in discussions about what is the most actual data.

optinsight pharma data sector

Learn more about our pharma specific solutions

OptInsight Single Point of Truth

Our SaaS based platform features

  • Personal data register on individual HCP level
  • Audit trail on individual HCP level
  • API connection with your channels e.g. website, phone, e-mail, HCP portal
  • Synchronisation with common systems used in pharma, e.g. VeeVa and OneKey database

Use cases of the OptInsight platform in Pharma

Improved HCP experience

Improving relevant interaction with Healthcare Professionals by interacting with relevant content & with GDPR consent. Transparency in effectiveness of data in several systems. Careful interaction with HCPs.

Results:

  • Single point of truth personal data
  • Cleansed data from various systems
  • Opt-in & preference ratio > 50%
  • More qualified records consisting of consented personal data & preferences
  • Improvement of insights in data

Central insight in personal data with high consent ratios

Created a single point of view on HCP for relevant & trusted communication with GDPR consent. The client uses multiple customer data systems and channels and wanted a single point of truth for personal data & privacy.

Results:

  • Improved data quality
  • Opt-in & preference ratio > 40%
  • Double digit growth in unique customer records with consent
  • More insights in personal preferences
  • Capability to communicate relevantly with HCPs

Want to know more about improving the HCP journey?

Our capabilities to ensure an excellent roll out of the platform

  • A proven consent management system that was originated in pharma
  • Deep knowledge and experience in pharma business, systems and processes
  • Expertise with successful tactics regarding consent acquisition & omni-channel HCP (Healthcare Professional) marketing
  • Our proven approach on consent management leading to commercial effectiveness. Opt-in ratios up to 75% in pharma
  • Strong partnership ecosystem with industry leaders in pharma in various disciplines