CLIENT CASE
Expanding outreach to doctors specialized in rare diseases.
Our user-friendly SaaS-based solution, originated in Pharma & Life Sciences, helps you easily manage consented HCP across different channels.
Situation
Biotech in Europe is determined to expand its outreach to doctors specializing in rare diseases. Their target group consists of 5,000 oncologists across Europe. Currently, their sales force is limited, which hampers the speed at which they collect consent and accelerates digital interaction with this critical group. To overcome this challenge, they are actively exploring alternative ways to enhance their promotion through additional digital channels. The objective is to create an effective landing page for gathering consent, leveraging resources such as their website, congress events with QR codes, and more. Once the landing page is launched, they will implement a robust system for managing opt-ins and opt-outs throughout the organization, ensuring seamless alignment with the data stored in Veeva CRM. They need to establish a straightforward online page where physicians can easily enter their information and provide consent, designed for maximum accessibility and automation to minimize manual efforts for synchronization with the CRM.
Challenge
Biotech needs to confront the following critical challenges head-on:
01
We must establish an online page for doctors to provide their consent without delay.
02
Veeva is inadequate for orchestrating this process, as it primarily supports in-person interactions. However, we require that Veeva users have immediate access to opt-in and opt-out statuses collected through other channels, enabling them to make informed decisions about sending rep-triggered emails.
03
We cannot afford duplicate records that arise from utilizing different channels, as this leads to unnecessary manual work and delays in their follow-up actions with healthcare professionals. We will ensure effective communication between the opt-ins and opt-outs collected through the online page and the records in the CRM, allowing Key Account Managers (KAMs) to see all relevant opt-in and opt-out statuses in real-time.
04
We are committed to broadening their outreach to this target group by significantly increasing the number of opt-ins, which will serve as a vital gateway for enhanced digital communication.
Implemented Solution by OptInsight in three months
Drawing from our experience with similar cases, we proposed a comprehensive, turnkey solution that includes:
- Our centralized consent and data management system that synchronizes consent data bi-directionally between the designated web form/online page and Veeva. This will significantly reduce manual tasks and enhance the availability of consent data within Veeva.
- Scalable digital consent forms designed to efficiently collect consent and healthcare professional data, deployable via websites, congresses, and QR codes. This will include confirmation emails for both opt-ins and opt-outs across various countries, ensuring a streamlined and efficient process.
”We use Veeva and a marketing automation system. Before we used OptInsight, we needed a lot of manual work to gain insights into the up-to-date consent status. OptInsight gives us confidence about these statuses.
CLIENT REVIEW
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Tip: involve your colleagues from other departments within your company. In this way we can instantly answer questions and provide clarity from various points of view.
