CLIENT CASE
Transforming consent collection for a family-owned respiratory pharma leader
Our user-friendly SaaS-based solution, originated in Pharma & Life Sciences, helps you easily manage consented HCP across different channels.
Situation
A family owned Pharma company has over 350 sales representatives actively engaging with healthcare professionals (HCPs). However, they are shifting towards a more omnichannel commercial model to enhance communication and engagement across multiple digital and physical touchpoints.
Currently, there is no omnichannel consent management solution in place. The company must manually manage their interactions with HCPs, leading to fragmented data and inconsistent engagement experiences.
Challenge
Without a centralized consent management system, they face several key obstacles:
01
Limited opt-in rates, reducing the ability to engage HCPs effectively.
02
Compliance risks, making it difficult to adhere to GDPR regulations and ensure ethical data handling.
03
Dispersed data, leading to poor-quality insights and inefficient communication strategies
04
High manual effort, requiring significant resources to consolidate and manage scattered consent information.
These challenges create inefficiencies and hinder their ability to fully leverage an omnichannel approach, preventing them from delivering a seamless and personalized experience for HCPs.
Implementing the OptInsight consent management system which address these challenges by:
- Providing a centralized platform where pharma company can manage HCPs consent preferences effortlessly in connection with OCE
- Ensuring 100% GDPR compliance, protecting both data integrity and trust in pharmaceutical engagements by the extensive audit-trail within the system
- Boosting opt-ins significantly, enabling a stronger connection with HCPs across multiple channels.
- Automating opt-out process without the risk to “spam” HCPs
- Enhancing data quality by Optinsight’s match and merge algorithm , leading to better insights and informed decision-making for commercial teams.
- Automating data consolidation, reducing manual workload and improving efficiency.
”After we had spent a lot of time collecting consent on paper and via phone calls, our privacy officer rejected all of them because they didn’t meet the GDPR requirements. With OptInsight, we were able to solve these issues. Opt-in can be used via the system, so that promotional emails can be sent to my target group.
CLIENT REVIEW
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Tip: involve your colleagues from other departments within your company. In this way we can instantly answer questions and provide clarity from various points of view.
