Last Updated on February 3, 2023
Why tools should be connected?
Applications should seamlessly connect in order to improve efficiency, productivity and user experience. When applications are connected, they can easily share information and resources, eliminating the need for manual data entry and reducing errors. This can save time and effort for users, as well as improve the accuracy of the data.
For consent management, seamless connectivity also allows for better collaboration between different teams and departments like marketing/digital, legal & compliance and IT within your organization. When applications and tools are connected, opt-ins (but also opt-outs) are stored in one single source of truth, independent of the application/tool used.
Additionally, connectivity can improve the user experience by providing a more seamless and efficient workflow, based on the preferences of an HCP stored. When applications are connected, users do not have to constantly switch between different applications or manually transfer and manage information, which can be frustrating and time-consuming. Instead, they can easily access the information and resources they need, without interruption.
In summary, seamless connectivity between channels and applications is important because it improves efficiency, productivity and user experience. It enables storing information in one central location, improves collaboration and communication.