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Last Updated on February 16, 2024

Introduction.

Consent (opt-ins and opt-outs) and preferences are collected through different channels, which are generally not connected. Many pharmaceutical companies struggle to utilize personal HCP data, because it is incomplete, collected through different channels and stored in separate applications and/or databases, so called “scattered data”. Scattered data will block your reach to your target audience.
Examples of causes are:
– Duplicate records.
– Incomplete records.
– Discrepancies in consent status.
– Unutilised opt-ins.
– Even worse, missed opt-outs.
– Missing or unused preferences of HCPs.
– And last but not least: Data protection risks.

Why tools should be connected?

Applications and channels should seamlessly connect in order to improve efficiency, productivity and user experience. When applications and channels are  connected, they can easily share information and resources, eliminating the need for manual data entry and reducing errors. This can save time and effort for users, as well as improve the accuracy of the data.

Consent management

For consent and preference management, seamless connectivity also allows for better collaboration between different teams and departments like marketing/digital, legal & compliance and IT within your organisation. When applications and tools are connected, opt-ins (but also opt-outs) should be  stored in a flexible, GDPR proof and easy to configure consent and preference management platform, which functions as one single source of truth, independent of the application/tool used.

Additionally,  connectivity can improve the user experience by providing a more seamless and efficient workflow, based on the preferences of an HCP stored. When applications are connected, users do not have to constantly switch between different applications or manually transfer and manage information, which can be frustrating and time-consuming. Instead, they can easily access the information and resources they need, without interruption.

In summary, seamless connectivity between channels  and applications is important because it improves efficiency, productivity and user experience. It enables storing information in one central location, improving collaboration and communication.

What can OptInsight do for you?

We offer solutions and services for pharma & life sciences with focus on increasing your reach to healthcare professionals (HCPs).

The OptInsight consent and preference management solution allows pharmaceutical companies to manage the collection, storage and use of personal data in a compliant and secure manner. It provides a centralized platform for managing consent records (opt-ins AND opt-outs), including the mandatory audit trail. It functions as a single source of truth, preventing scattered personal and consent data throughout your company. It also shows the latest consent status and preferences, which allows you to engage with HCPs based on the right data.

With our partner ecosystem, we can also support you on collecting opt-ins, improving the quality of data collected, creating social media campaigns, construction of websites and building HCP portals. Are you interested? Have a look at www.opt-insight.com or contact me at erik.luttik@opt-insight.com.

Curious?
Schedule a meeting with us.

Tip: involve your colleagues from other departments within your company.
In this way we can instantly answer questions and provide clarity from various points of view.

Erik

Marketing & Product Director

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