We are here to simplify your digital life. We assure 100% GDPR e-consent compliance and with our consent management platform, we offer a solution which provides a single source of truth for HCP data and e-consent status. We connect seamlessly with your internal applications and digital channels.
So what is it that we do exactly?
Our solution can be
used for:
Targeting
We help you to communicate with your desired target group of relevant HCPs in a reliable, legal and effective manner.
Enriching
Because of our omni-channel way of working we are able to provide you with enriched data regarding HCPs e.g. personal preferences.
Processing
We build the digital bridge between pharma and the HCP by processing and managing e-consent and its legal status.
Digital interaction
Through our platform we provide you with a 100% GDPR proof communication flow with the HCP.
Content Marketing
We help you to get your message across where it delivers the best results and is of most value to the recipient.
Insights
The result of your communication is automatically recorded and provides you with relevant insights regarding your target group.
Our consent management solution:
Consent assessment
The current and the future state of consent storage, collection and management will be assesses based on (local) data protection requirements, pharma code of practice and business needs. The outcome is a clear overview (consent matrix) of consent per country. The assessment ensures the foundation for the deployment of the solution is based on (local) business and regulation rules.
Consent assessment
The current situation and the future state of consent storage. Collection and management will be assessed based on (local) data protection requirements, pharma code of practice and business needs. The outcome is a clear overview (consent matrix) of consent application should be applied country by country including a set of privacy texts and materials. This is the foundation for the configuration of the consent & preference management solution.
Consent & preference
management solution
The OptInsight consent and preference management solution for pharma offers a single source of truth, which allows pharma companies to manage their opt-ins/opt-outs and preferences on a country by country (tenant) base, according to regional/local laws and regulations. Our extensive audit-trail on individual level, the capability to differentiate in processing activities, the high degree of configurability and the possibility to connect (API) with internal applications and digital channels makes our solution easy to use.
Consent & preference
management solution
The OptInsight consent and preference management solution for pharma is a state-of-the-art consent management application which allows pharma companies to manage their opt-ins/opt-outs and preferences on a country by country (tenant) base, according to regional/local laws and regulations. A single source of truth is created by connecting all applications used with our solution. This single source of truth is then used to feed back the synchronized personal HCP data to the connected applications.
Match & Merge data quality algorithm
The OptInsight consent management platform contains a unique “Match & Merge” functionality. This feature can automatically detect duplicate customer records based on input parameters such as First Name, Last Name, Specialty, etc. When duplicated records are detected, the system will propose a “merge” to the most complete customer record (e.g. the record with a OneKey ID), vastly improving data quality. Also, the advanced integration capabilities avoid data conflicts and ensure the correct source data is used to populate the customer record.
The M&M functionality executes an automatic matching process via an algorithm (based on Initials, Last name, Postal Code, email and Professional Registration number), and in case of a failure in automatic matching, it facilitates the manual matching by making suggestions for matching. Consent collected, which cannot be matched, is recovered because it is stored in Match & Merge until further actions are taken.
Our algorithm improves data quality over 40% in days.
Read our case example here
Match & Merge data quality algorithm
This is a built-in functionality in the OptInsight consent management solution. Every HCP which connects to one of the applications is matched with the records in the database and if there is a match, all available data of an individual HCP will be merged to one golden record.
E-mail campaign management
With the build in E-mail campaign management tool, you can easily create and re-use e-mail templates and send e-mails to selected recipients from the database in the OptInsight solution.
Sending e-mails to recipients who opted out, is blocked by default.
E-mail campaign management
With the build in E-mail campaign management tool, you can easily create and re-use e-mail templates and send e-mails to selected recipients from the database in the OptInsight solution.
Sending e-mails to recipients who opted out, is blocked by default.
Dashboarding
All consent and preference information is displayed in an easy-to-read dashboard.
Dashboarding
All consent and preference information is displayed in an easy-to-read dashboard.
What we stand for:
- 100% GDPR opt-in and opt-out compliance guarantee
- Automation of consent management processes
- No more scattered data and manaul work
- A single point of truth for e-consent status
- Always up-to-date view on customer and HCP data level
- Effective and efficient communication
- Global solution – eye for local data protection requirements
