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Consent and preference management platform (CMP)

With our platform independent SaaS solution you are able to collect, manage and integrate real time HCP data, opt-ins, opt-outs, preferences no matter what (digitals) channels are used and can easily be synchronized with your current applications such as CRM, Marketing automation with our built-in API.

So what is it that we do exactly?

Our consent management solution:

Consent assessment

The current situation and the future state of consent storage. Collection and management will be assessed based on (local) data protection requirements, pharma code of practice and business needs. The outcome is a clear overview (consent matrix) of consent application should be applied country by country including a set of privacy texts and materials. This is the foundation for the configuration of the consent & preference management solution.

Consent & preference
management solution

The OptInsight solution offers a comprehensive and easy to use platform for pharmacompanies to manage consents and preferences globally, ensuring compliance with local regulations. It includes detailed audit-trails, configurable settings, preference center,  built-in (digital) channels, dashboards and easy integration with internal systems and other digital channels.

optinsight consent management solution software
optinsight consent management solution software

Match & Merge data quality algorithm

The OptInsight consent management platform contains a unique “Match & Merge” functionality. This feature can automatically detect duplicate customer records based on input parameters such as First Name, Last Name, Specialty, etc. When duplicated records are detected, the system will propose a “merge” to the most complete customer record (e.g. the record with a OneKey ID), vastly improving data quality. Also, the advanced integration capabilities avoid data conflicts and ensure the correct source data is used to populate the customer record.

The M&M functionality executes an automatic matching process via an algorithm (based on Initials, Last name, Postal Code, email and Professional Registration number), and in case of a failure in automatic matching, it facilitates the manual matching by making suggestions for matching. Consent collected, which cannot be matched, is recovered because it is stored in Match & Merge until further actions are taken.

Our algorithm improves data quality over 40% in days.

Read our case example here

Match & Merge data quality algorithm

This is a built-in functionality in the OptInsight consent management solution. Every HCP which connects to one of the applications is matched with the records in the database and if there is a match, all available data of an individual HCP will be merged to one golden record.

E-mail campaign management

With the build in E-mail campaign management tool, you can easily create and re-use e-mail templates and send e-mails to selected recipients from the database in the OptInsight solution.

Sending e-mails to recipients who opted out, is blocked by default.

e-mail campaign management OptInsight
e-mail campaign management OptInsight

E-mail campaign management

With the build in E-mail campaign management tool, you can easily create and re-use e-mail templates and send e-mails to selected recipients from the database in the OptInsight solution.

Sending e-mails to recipients who opted out, is blocked by default.

Dashboarding

All consent and preference information is displayed in an easy-to-read dashboard.

Dashboarding

All consent and preference information is displayed in an easy-to-read dashboard.

Our solution can be
used for:

consent management solution optinsight

Targeting

We help you to communicate with your desired target group of relevant HCPs in a reliable, legal and effective manner.
consent management solution optinsight

Enriching

Because of our omni-channel way of working we are able to provide you with enriched data regarding HCPs e.g. personal preferences.
consent management solution optinsight

Processing

We build the digital bridge between pharma and the HCP by processing and managing e-consent and its legal status.
consent management solution optinsight

Digital interaction

Through our platform we provide you with a 100% GDPR proof communication flow with the HCP.
consent management solution optinsight

Content Marketing

We help you to get your message across where it delivers the best results and is of most value to the recipient.
consent management solution optinsight

Insights

The result of your communication is automatically recorded and provides you with relevant insights regarding your target group.

Distinctiveness of our solution:

  • Originated in pharma, no “one size fits all
  • Highly configurable solution, no coding required
  • High degree of differentiation possible per processing activity
  • Comprehensive preference center
  • Built-in channels to start  collecting data quickly
  • Automated indentification possible by our data quality algorithm to prevent duplication
  • Multiple identifiers available instead of only email-adress
  • Seamless automated and configurable opt-out mngt
  • Deployment in days
  • Easy differentation between countries by tenant structure
  • Connects seamlessly (API) with other applications and channels

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