OptInsight supports a flawless transition and a soft landing.
Are you experiencing not the support and service you expect from your current provider e.g. OneTrust?
At OptInsight, you are not one of many, but a customer that we are always there for.
- Service is our top priority. This means that we work together with you and that we respond and solve quickly and correctly.
- We not only deliver technology. This means for you that we think along with you how to realize business benefits in terms of increasing your reach.
- We understand the IT landscape and processes within pharma and life sciences like no other.
- Our solutions have their origins in your industry and we know how to connect with your processes and systems.
- Because we are not a huge company, we are flexible, solution-oriented and have a personal approach.
We provide a smooth transition process from your current software provider
01
Assessment of your current situation regards People, Process and Technology.
02
Data mapping: Where all HCP data, consents, preferences resides and how it is managed in the current situation.
03
Transition plan: In cooperation with you and the current provider to ensure a complete and timely transition.
04
Transition execution: With focus on the impact on users, your customers, internal processes and applications and GDPR compliance.
05
User training and adoption: Ensuring that all internal users and stakeholders are trained and aware of the new way of working. In a way your customers experience what they always expect from you.
Our SaaS consent management solution:
- Personal data control at the level of individual HCPs
- Detailed, real time capturing of opt-ins/opt-outs according to mandatory GDPR Data Processing Record and local regulations
- Single point of truth for HCP data leading to higher data quality and less internal discussions about validity of the collected e-consent
- Data quality algorithm by Match & Merge to reduce duplication & improve golden records
- Seamless connections with your marketing channels (e.g web, e-detail, portal) and automated synchronized with all channels onnected, resulting in no more manual labor plus less mistakes
- Automated synchronization with widely used applications in pharma, such as Veeva & OCE
- Consent & preference center for HCPs
- Data insights based on internal and external resources
Compare our consent management solution
to other providers
| Core capabilities | OptInsight consent management solution | Privacy software | CRM (Veeva, OCE, SF) | Customer data platforms |
|---|---|---|---|---|
| Stakeholders | Omni-channel, Privacy, Marketing | Compliance | Field force (sales) | Omni-channel and Marketing |
| Collect personal data | ✔ | – | ✔ | ✔ |
| Protect personal data | ✔ | ✔ | ✔ | – |
| Enrich personal data | ✔ | – | ✔ | ✔ |
| Consent strategy | ✔ | ✔ | – | – |
| Extensive consent audit trail according data protection | ✔ | ✔ | – | – |
| Multiple identifiers for HCP other than email address | ✔ | – | – | ✔ |
| Omni-channel data collection features | ✔ | – | Only salesrep | ✔ |
| Sync with multiple applications | ✔ | – | – | ✔ |
| Platform independent | ✔ | ✔ | – | ✔ |
| API driven | ✔ | – | – | ✔ |
Curious?
Schedule a meeting with us.
Frequently Asked Questions
about consent management
When is consent needed?
Consent is typically needed when an organization is collecting, using or disclosing personal information. This includes situations such as collecting consent information through a.o. a website, CRM or by telephone, used for sending information and marketing materials.In addition, many data privacy laws, such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), require organizations to obtain explicit consent for certain types of data processing activities.
Do I need a consent management platform?
It depends on certain drivers:
- Is consent a legal ground in your privacy policy?
- The number of individuals your process personal data from and the number of changes per year (opt-in to opt-out vice versa)
- The sensivity of personal data you process
- The number of channels you use to collect consents
- The number of applications you use to process personal data
- The level of compliance in your industry required.
What should I pay attention to when choosing an enterprise consent management software?
Ask for our list that indicates a set of requirements which are important for pharmaceutical companies.
Do I need consent management for my website?
No, for a website you use a cookie banner. However, if you collect personal data e.g. via a webform on your website consent management is applicable when consent is a legal basis for processing personal data
How to choose the right CMP for your company?
Ask for our list that indicates a set of requirements which are important for pharmaceutical companies.
What is a double opt-in?
What is Double Opt-in?
Single opt-in requires users to provide their information and sign up to receive the company’s content emails. Hence, users are immediately added to the email marketing list. However, double opt-in, also known as confirmed opt-in, adds another verification step to this process. Users must first provide their information and click the signup button on the website. Once users click the signup button, they receive an email requiring them to reconfirm their subscription in a separate process. The user is added to the subscription list only after clicking the confirmation link in the email.
Double opt-in is an additional layer of legal security for marketers and business owners. It is a great way to show and prove users’ valid consent for receiving marketing emails. Double verification perfectly fulfills the unambiguous element of valid consent under the GDPR.
Which Countries Require Double Opt-in Consent?
Apart from Germany, double opt-in isn’t strictly required in any other European country, but it is considered a best-recommended practice in countries like Austria, Norway, Greece, Luxembourg, and Switzerland.
Is a consent management platform the same as a consent banner?
No. a platform is the system that orchestrates consent. A banner is for end users to give their consent preferences.
What are consent management solutions?
- A consent management solution automates, streamlines and integrates consent data across channels and applications.
Consent Management: Collects and manages opt-ins from HCPs for digital interactions.
Data Integration: Seamlessly connects with various channels and applications to streamline data processes.
Automation: Reduces manual labor, improves data quality, and broadens outreach.
Customization: Tailors communication to match the preferences of HCPs.
What is the consent management process?
A consent management process consists of the central capture/storage , collection, management and maintenance of opt-ins and opt-outs according to the (local) data protection rules. Please put effort in shaping a consent management strategy.
What is a consent management policy?
It is a document which states how a company processes personal data according to consent requirements following data protection rules
How does consented data help the rest of your tech stack level up?
Consented data can significantly enhance your tech stack by ensuring compliance, improving user trust, and enabling personalized experiences.
Compliance and Trust: By using consented data, your organization adheres to privacy regulations like GDPR or CCPA, reducing legal risks and building trust with users.
Personalization: Consented data allows you to deliver tailored experiences to users based on their preferences, leading to better engagement and satisfaction.
Integration: It bridges gaps between different systems in your tech stack, ensuring seamless data flow and real-time preference updates.
Efficiency: With consented data, you can optimize marketing campaigns and other operations, focusing only on users who have opted in
What privacy regulations does the CMP help you address and how?
Every privacy regulation should be subject to the consent management software. One requirement is that the software is highly configurable so it can be tailored to specifics.
Will I comply with privacy regulations if I install a consent management platform?
One of the basics of such a solution is that you configure it based on your privacy policy and local legal and business rules.
