Having a 360 view of your customer should enable you:
to send the right message
to the right HCP
through the right channel
at the right time
on the right legal basis
Our omnichannel services embrace:
Opt-in & preference collection by phone
With our DataCare service we offer high quality phone calls by native speakers as an effective instrument to collect opt-ins and preferences from HCPs across Europe.
Touch point management by phone
Within the customer journey high quality phone calls are an effective channel to create additional touch points with HCPs. These calls can be used for example to update personal HCP data, to increase frequency, to follow up on digital contacts, to schedule appointments, to check content & channel preference and to inform HCPs about new treatments.
To make digital interaction for HCPs as convenient as possible, a Single Sign On (SSO) functionality integrated across websites/portals used, automatically recognizes and connects HCPs to the channel required. It includes HCP verification with national databases, stimulates ease of use of HCPs and monitoring of website activity. This functionality has already been implemented at many pharma companies by our sister company MK2 Software.
This instant messaging channel, developed by one of our partners, allows communication using WhatsApp to share information and also to collect opt-ins.
Social media campaign development
With one of our partners, we support you in defining an effective social media strategy, develop and run the actual campaign. With real-time dashboarding to monitor the results of campaign(s).
Patient Interaction Platform
This is a service app, designed and built by our sister company MK2 Software, which enables online communication between HCPs and their patients. HCPs can monitor their patients real-time and track their medication adherence. When patients deviate, HCPs can advice on how to improve. It can also be used to collect real world evidence.
Our expert colleagues and partners can advice and support you on all commercial pharma & life sciences topics as described above..
Where we can help you starting and managing your customer journey:
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