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Last Updated on February 16, 2024

Value based consent vs customer based consent

What kind of consent you are collecting is often driven by the consent management tool you are using. Many tools register value based consent. This is consent, which is given for an email address. Does an HCP change his/her email address, then the consent will get lost. Have you collected info@mailaddresses? One opt-out given mean you lose all HCPs using that email address. For the above reasons, you should consider a platform, which registers customer based consent. This means, that consent is linked to an HCP and whenever an email address changes, the consent will be preserved.

The OptInsight solution guarantees the most up-to-date insights into whether you may use this personal data and for what purposes e.g. promotional communication, medical communication, profiling.

The collection of opt-ins can be done in many ways. You can use your people in the field, webinars, post grade education, LinkedIn, use a call agency, send a paper mail and so on.

What can OptInsight do for you?

We offer solutions for pharma & life sciences with focus on increasing your reach to healthcare professionals (HCPs).
The OptInsight consent and preference management solution allows pharmaceutical companies to manage the collection, storage and use of personal data in a compliant and secure manner. It provides a centralized platform for managing consent records (opt-ins AND opt-outs), including the mandatory audit trail. It functions as a single source of truth, preventing scattered personal and consent data throughout your company. It also shows the latest consent status and preferences, which allows you to engage with HCPs based on the right data.
With our partner ecosystem, we can also support you on collecting opt-ins, improving the quality of data collected, creating social media campaigns, construction of websites and building HCP portals. Are you interested? Have a look at or contact me at

Schedule a meeting with us.

Tip: involve your colleagues from other departments within your company.
In this way we can instantly answer questions and provide clarity from various points of view.


Marketing & Product Director

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