Last Updated on October 11, 2023
A single source of truth is the solution to save energy and costs!
Since we work within the pharmaceutical industry, which is regulated by strict laws and regulations concerning data protection, scattered data can literally cost you. Scattered opt-ins through your organisation can cost you money. Having a clear overview of the consent journey of the HCP will help you minimize room for error. This means that the status of the opt-in is always up to date and easy to find without manual labour of e.g data stewards that bring data together from different systems and channels. What you want to prevent at all costs is losing the view on the HCP consent and even worse, not using opt-ins because you don’t know that they exist. Opt-in statuses can easily get lost in different channels and applications you use. And how can you manage what you can’t find? By using a single source of truth system, you will be able to monitor the HCP journey.
Our technology enables organisations to collect, manage and process personal data. We collect, manage and integrate HCP data. Our ready-to-use, compatible solution saves time and offers instant clarity regarding opt-in and opt-out administration.
We offer a single source of truth solution. A centralized HCP data & consent point to flawlessly connect all applications you are using to digitally interact with HCPs. We’ve noticed that scattered data is one of the main issues in the digital world. When your data is scattered you lose a solid overview. Even more important, getting the most out of your data
What are the benefits of using our hub?
The world of personal data is a complex one. We are here to collaborate with you on this digital quest. We’re in the business of unburdening you.
From a commercial point of view, we’re also offering a cost-effective way of communication. All the work is going through digital channels. Another cost benefit of using OptInsight is the impact on your internal team. Eliminating manual data entering and especially maintenance will give you the opportunity to put your team in their strength which will make your culture flourish.
Another point of focus: risk management.
Because you do not want to get fined because you’re not working aligned with the GDPR or other local regulations. Also, you do not want to lose overview of your consent journey. What if an HCP opted-out, but because of your scattered data you’ve missed the opt-out and continue to contact them?
What can OptInsight do for you?
We offer solutions for pharma & life sciences with focus on increasing your reach to healthcare professionals (HCPs).
The OptInsight consent and preference management solution allows pharmaceutical companies to manage the collection, storage and use of personal data in a compliant and secure manner. It provides a centralized platform for managing consent records (opt-ins AND opt-outs), including the mandatory audit trail. It functions as a single source of truth, preventing scattered personal and consent data throughout your company. It also shows the latest consent status and preferences, which allows you to engage with HCPs based on the right data.
With our partner ecosystem, we can also support you on collecting opt-ins, improving the quality of data collected, creating social media campaigns, construction of websites and building HCP portals. Are you interested? Have a look at www.opt-insight.com or contact me at erik.luttik@opt-insight.com.
